pauln said:
What is the demographic that's buying turntables? Do you think that this resurgence in interest in vinyl is a reaction against highly compressed modern music played at low bit rates with crappy headphones, rather than all things digital? Is it maybe a style statement as well; "Hey man, I listen to vinyl," meaning I'm cool/more serious about music/wealthier. Is it older men with feelings of nostalgia who, now that their children have grown up, can afford to indulge themselves and buy the system they'd always dreamt of owning? Is it a hobby thing like owning a vintage sports car or an old motor bike? Or is it all these things and more besides?
It is hard to say as the majority of these sales are online. Those that come into the store to by a turntable are generally a mixed bunch. There may well be some that see vinyl as a cool, retro format that is hip to be into, but these seem to be a small number. When I nipped into HuMVy I noticed a few kids who were looking around the vinyl section. Age varies, from young to old. Some are replacing old turntables, some are buying another turntable after not owning one for a few years, some are buying their first one, for whatever reason.
I suppose it could be a backlash against the presumed low bit rate of digital formats, I'd never really thought of that. Maybe because they're being told that hi-res music is no better than CD, they're becoming disenchanted with the whole download thing? I don't think wealth has anything to do with it. Yes, new vinyl is costlier to collect than CD or download, and maybe it is that vinyl represents something of value - CDs are pretty worthless nowadays and have become a throwaway format in this respect, whereas vinyl still has a value attached to it - just recently I managed to secure a rare album for a good price - still cost me £85, but that is cheaper than the price it would normally fetch by some margin. It is one of the few albums I would have paid a little more for. I'm not sure nostalgia is a factor either, not to a great extent anyway. Many who have large vinyl collections aren't suddenly going to convert to download, even for supposed better quality. Their money would be better spent on a better engineered turntable. Hobby? I don't think so. I know most hobbies usually end up expensive, but collecting for collecting's sake? I think art would be a better product to 'invest' money in, and will give far greater return when moving it on. I don't think there is any one single reason, only many. Whatever the numerous reasons are, no one can say they're wrong for doing so. If we were to point the finger and say any of these people are wrong, then you have to include collectors of stamps or coins (collectors), people who collect old postcards (nostalgia), collectors of cars (indulgence) etc etc.