drummerman said:
You can scientifically explain what makes a colour/scent/taste etc but can you scientifically explain why some like them and others don't?
regards
I noticed this cool question was left unanswered. :type:
I believe personal preferences are studied in the behavioral sciences as part of Associative Learning. Positive and negative stimulation of the senses (smell, taste etc) and/or the intelekt (what people say, marketing etc) ultimately build our preferences and reactions to various stimuli throughout our lives.
Quite simply said, if you had a real good time in your life with vinyl as a physical media, you will cling to it as a triger to revive those positive associations from your youth and make your music more enjoyable (more endorphins produced) than "flicking" tunes on the ipod. However, a young person today may get the same behavioral pattern but with flicking songs and he/she will cling to that in the future when music will be even more easily accessable and freed of any physical container. This Vinyl vs CD dilema sounds like cavemen gibberish to a 16 y/o that has everything on his smartphone.
The neurological studies of
coke vs pepsi showed that despite the fact pepsi stimulated the pleasure side of the brain significantly more than coke, once people were shown what brand of drink they were consuming, the electrical activity of nerves was overwhelming on the intelelctual side of the brain where coke resided. Marketing and associative learning is very powerrfull and groupthink among this niche of consumers (audiophiles) keeps reinforcing the myth that vinyl is sonicaly superior thus actually making it sound (taste) superior to the believers.
The veil of mistery drops once you actually read the manual. Rationalists and mythbusters are party poopers, I'll give you that.
Carry on. :dance: