AEJim said:davedotco said:So do you make incremental improvements and keep quiet or make a 'song and dance' about it? I've heard pretty convincing arguments either way.
This is a really tricky area - we sometimes make incremental improvements to ranges and usually keep them quiet, sometimes it's due to availability of parts (where we swap in something new, always a "better" component where possible to avoid any potential issues) or sometimes we just decide that we can improve something for the next batch as a running update, usually based on dealer/distributor feedback or indeed our own listening tests compared to newer projects.
The problem arises when you inform distributors/dealers as a matter of course and for spare parts, word then gets out and the calls begin... "I've heard you've upgraded your *insert model* speakers, do I have the upgrade in mine? If not I'd like the upgrade, how can I arrange this, do you pick up the speakers from me?" etc etc. After dozens of these calls from now irate customers (that were happy to buy the speakers as they originally were) you then regret ever attempting to improve the product in the first place and wonder why you bother. Should just save the upgrade for an "i"/"SE"/"MkII" of said product.
If you announced the upgrade, bumped the retail price up a small percentage and offered a retro-fit service for a set fee it would probably save the hassle, but then you often make more than one change on longer running ranges so it becomes a bit tedious for everyone when you keep announcing these things and you lose credibility for making an "inferior" product in the first place... :doh:
Hear, hear!