I've just received this email as well.
Dear Mr
Thank you for your email regarding What Hi-Fi?
We can see from our records that the Chord HDMI Active 1.5m Cable has
been sent and as this has not been received, we can only assume that it
has gone astray in transit. We regret to advise that we have no further
stock of the cable and we therefore offer an extension of 3 issues or
one of the following alternatives: QED Performance HDMI 1m Cable.
Please confirm which alternative you would like.
We apologise for any inconvenience this may cause and we look forward to
your reply.
Obviously, I have declined their offer as it is totally unacceptable that a) they're offering a much inferior product/subscription extension, b) they don't know for a fact that it has got lost in transit, c) they didn't use registered post or a courier company for a £115 product, and d) as the supplier of the cable, it is their responsibility to ensure the product is delivered to the customer.