dominic dawes:
The people who peddle these lazy lies are insulting the intelligence of an awful lot of people - namely, YOU, the magazine readers, and website users. The truth is that if What Hi-Fi? Sound and Vision ever for a single second stopped having the very highest standards of journalistic integrity, our readers (you!) would cotton on very quickly, and our entire modus operandi would be defunct.
We retain the best team in the world of expert, impartial reviewers, who work as a team, reviewing all products together, on site and with no regard whatsoever for advertisers, and we do so for the simple reason that this ethos is what brings us our wonderful readers in the first place. Everything else follows from that. As William Randolph Hearst once said: "We serve our advertisers best, by serving our readers first." And that means telling you the truth about the products we review.
Simple, really.
A salesman from England was making a pitch to the furniture buyer of a Glasgow Hi-Fi store.
"And if you carry our new line of Hi-Fi units, I'll have the pleasure of presenting you personally with a case of malt whiskey," the salesman said.
"Oh, we're not allowed to accept gifts," said the buyer. "That would be a form of bribery."
"I'11 tell you what," said the salesman. "Just to keep it all above board, I'll sell you the whiskey." "How much for?"
"Say, a pound for the case."
"Oh, well," said the buyer, writing out the purchase order. "At that price, I'll take two cases."