andyjm said:
Circulation in 2011 was 40,007 (source ABC), circulation in 2012 34,330 (source Haymarket). Approx a 15% drop.
Yes, we know – but as Clare said, printed media is suffering circulation declines across the board, due to a number of factors including the increased use of online resources (such as all the reviews available here for free), the ongoing economic situation and so on.
There is a transition from print to online, but we don't think it will be complete – we'll still be producing the print magazine, not abandoning it completely (as many newspapers have, for example).
So the UK circulation numbers are now only part of the picture for the brand as a whole – as chebby has pointed out, you also have to take into account the total number of magazines sold, both of licensed editions and those published by our subsidiaries overseas, plus the rising traffic (and thus eventually revenues) on the website.