If I may play the Devil's Advocate, I bet many of the cable protagonist, who feel cables don't matter, I ask how many of them have simple bell wire tired to their system?
It's a little contrived.
Personally I think you don't have to go nuts to get the right tonal balance that compliments your system.
I'm always fishing on AliExpress for sensible priced cables.
Many people on this forum know my position and make no secret, choosing the right cable makes a difference but by the same token and;
Yes the claims are exaggerated and yes quite a bit of snake oil sprinkled in generous doses.
Sometimes choosing the right cables is not always about the sound. Equally important for me is the aesthetics and the quality of construction.
If you have a nice system, why not pimp it up?
😊