ellisdj said:
Just looked up the Plato.
Out of interest do you think the industry is heading small all in solutions like these Kef Wireless or the Plato for them to be all singing all dancing solutions for the real enthusiast.
Or do you think they are intended as a hook to try and get consumers into hifi and the brand obviously to then move to the bigger solutions??
When you look at the emerging generation of teens who are growing up now, very few want separates. They, and their future children, are being, and will be brought up with wireless speakers, soundbars, phones, and voice control gadgets. Sticking a huge rack of separates with big speakers in front of them won't impress, but tell them they can tell a little box to play JayZ and they'll wet themselves. The hi-fi industry needs to incorporate this technology, or at least be able to accommodate it if it wants future generations to take any notice at all (the only drawback is that small manufacturers will have to pay licenses to large corporations who produce these gadgety fads, lining their pockets and bumping up product prices). It IS the way things are going, so more manufacturers will produce -all-in-one solutions and wireless speakers, although it doesn't seem to stop speaker manufacturers producing wardrobes or electronics manufacturers producing "one box for one job" separates stacks. I'm not interested in the latter. In the past, a box that did more than one job was usually a compromise on one or both sides, but nowadays, things are so good that that's a thing of the past. Personally, I'm generally avoiding boxes that only do one thing, unless they do it so well they can't be ignored.
I'm not sure whether all this could be described as a "hook". I mean, all of these "lifestyle" type products are usually out there to further the company name, and products like Muso have done that for Naim, but how many people buying small wireless speakers or multi-room products, because of what they are, are likely to buy into the bigger and better stuff from that manufacturer? I'm guessing a majority won't.