shkumar4963
New member
You are absolutely correct. Couldn't have said better myself.davedotco said:shkumar4963 said:Clearly consumers are buying based on specs and the manufacturer that can show the best specs without legally lying wins. So each supplier of audio equipments tries to either not show the data where it is not the best or conducts tests in such a way that makes the numbers look the best. Now a suppler can not release some information to dealers and others to public through their marketing and advertising compaigns. That will clearly show that they were lying on their marketing literature by their competitors. So it is best to provide the same busllshit to their dealers as well and try to influence their reviewers to NOT measure stuff for which they have been less than honest and forthright. Their advertising dollars give them less or more power towards these reviewers. So if you see a lot of ads in the magazine like Stereophile an dothers, you know what thye need to do to keep that money flowing.
So even if we believe KEH is an engineerign driven company and wants to share as much information with their dealers and power users, thye can not. Because they have to be consistent between their marketing and dealer information and more importatnly they also have to win the "spec war".
A few years back, amplfiers manufacturers were doing the same thing about their power ratings. Thye used to report Music Power or other such terms to show that their amplifier is more powerful than the other. Some of that is still going on. But US has defined "average" or "RMS" power at 1khz that thye need to report at. Yesterday, I saw a 7 channle amp that advertised 1400 watts of audio power but the maximum line current from 110V oultlet was only 5 amp. Now how do you get 1400 watts of audio power from 550 watts of maximum electrical power? Probably they measured each channel for 200W max power and since it had 7 channels reported 1400 W of audio power (one channel at a time) or may be worse.
May be these audio engineering societies can pitch in. I see that Boston Audio Society is doing something about it. Does anyone know of other forums or audio labs doing something similar?
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(Please excuse my typos. Typing on a smartphone with auto correct produces unexpected results)
Modern hi-fi consumers buy on spec to a degree, but mostly on reputation, primarily fueled by reviews and other internet chatter. they have little idea of the realities involved.
The one person who really does know what is really going on is the commited, experienced dealer. He handles the equipment everyday and actually does know what's what. Getting him to actually share that knowledge is often the difficult thing, he may know, that in the real world, highly regarded amplifier A is complete bobbins, but explaining, even demonstrating this fact to a prospective customer will not, usually, get him the sale, just an argument. Lack of trust in the dealer and an unswerving belief in 'reviews' invariably overides the realities that have been shown to be true by demonstration.
Much easier for the dealer to agree with the punter, point to the reviews and take the money. That is the reality of hi-fi retailing in todays market.
But not all dealers are ethical either. Given a chance they will sell cheapest no name brand junk to unsuspecting customers at exorbitant prices. At least to customers who buy less frequently.