shkumar4963 said:
1. The actual selling price is several times more than realistic manufacturing cost: In speaker industry this is certainly very true. I am told that a replacement speakers for KEF LS50 cost much much less than cost of LS50.
Well yes, it would be a lot cheaper, as there is more to a pair of LS50s than the drive unit.
2. Money is being spent on marketing and hype: Presence of What Hi Fi and Stereophile and several other publications that are supported by high end speaker and audio manufacturer do show that audio industry spends considerable amount of money on hype and promotion.
As far as promotion is concerned, and the money spent on it, that is down to the changing face of buying patterns of the end user. If a manufacturer doesn't promote their product, it doesn't sell. Some manufacturers have taken note of certain companies like Apple and tried to emulate that. If that's the sort of marketing that is going to make people go out and buy their products, why are they not going to follow that example?
3. Use of expensive sales channels: - These channels spend time convincing the customers that spending a few thousands on a new DAC is worth it. This takes time since it is not based on fact and performance differences and can not be easily shown to buyers based on blind listening tests.: In case of audio gears, we do see use of dedicated high end dealers. These channels are much more expensive to maintain but are needed.
If it is worth it, then an audition will justify that. That old saying, about selling sand to an arab? Not true.
4. Absense or rejection of scientific and engineering measurements that can be verified by others: While not always but I do see a more reliance of subjective terms like "musicality" and "aura" than sientific terms like Blind test, statistical significance etc. to describe better performance of one audio gear than the other.
In the case of WHF, I really can't see what benefit they'd reap from spending a fortune on testing gear in a dedicated facility. That might suit some publications (one of which I believe went under), but not others. Whilst some people find various descriptions confusing, they'd find measured specs a lot more confusing, particularly as many people can't properly interpret these specs, and even if they could, wouldn't really have much of an idea what they would mean in the real world.
5. Others can probably name numerous other signs that shows an industry is based on more hype and marketing than performance. I will welcome other's comments.
You're welcome.