Hi,
If a cable manufacturer stated that their cables have no effect on the sound, and were still charging £500 for example, for such a cable, would you still buy it if you thought it did change the sound ?.
If that manufacturer then stated, people who buy the companies cables are gullible fools, wasting their money, and all they do is repackage a cable with a pretty colour insulation and robust expensive looking connectors, would you still buy the cable ?
It is similar to Gerald Ratner, where he made claims about the jewellery products, and he had to leave the company. He told the truth, but it was bad for business. So, I do not see cable companies being honest either.
Regards,
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Shadders.