An email for you guys from Rob at Gecko
Hi
I'm Rob Sinden owner of Gecko, distributor of MK loudspeakers in the UK and one of the people behind The Ultimate Sub Company.
I appreciate that a new sub company is going to lack credibility, which is why we have chosen to do business in a very specific way that I think makes sense in the day of Forums etc.Firstly, the reason I believe we can make a sub of better quality at the price than other products is that we have much, much lower costs. The rule of thumb in the trade for mass market speakers is that the retail price represents about 10% of the actual cost of the parts of the product. So a £1000 sub will have about £100 of components in it.As subs are big heavy items that cost a great deal to ship from China, to say a European distributor, to the UK dealer and to the consumer, a huge amount of the purchase price you pay for a heavy product like this is in the shipping cost. Secondly with no distributor or resellers involved we can afford to work on much lower margins than is common in the trade.As a result rather than 10% of the purchase price going into the final product from most major oversees manufacturers, we spend well over 60%. As a result one of our products will have a more solid cabinet, a much more powerful amp and a much better quality drive unit than similarly priced products.One of the aims for this company is for people to come here, to our facilities for demonstrations. When they do they will see a fully deconstructed subwoofer so they can see and assess the quality of parts themselves.Although I have already had people wanting to give deposits on subs, I haven't taken them yet because first we want experienced home cinema buffs to use them in their own homes alongside products they are familiar with. Before we ship any product we want to be 100% certain that people really do like the end product.The first full demonstration of our subwoofers was 3 weeks ago at a Forum event we host at our facilities on the last Sunday of every month. 15 home cinema buffs came along to hear three different models that we had on show. With a little searching you can find their feedback on the net which was unequivocally positive.Frankly there are more than enough subs to choose from already and my business is very busy with high end cinema installations. I would not waste time on a project like this unless we had something that was significantly superior or at least different to what is already available.I have been designing and installing home cinema system much longer than anyone else in the UK and the reason I have finally started producing our own subs is that the high end models on offer do not compete with what a small boutique manufacturer can provide. Anyone is welcome to visit us and hear what our 8 x 18" 12000w sub system can do.....If you want some unbiased, factual assessment of how poorly subwoofers that major manufacturers offer compared to DIY products, take a look at this site which you will see totally supports the type of subs we are offering -
http://www.data-bass.com/home EDITED BY MODS PENDING VERIFICATIONI have done business in the UK for over 25 years and have hundreds of customers who can attest to my honesty and that I pay my bills.The first review of our Ultimate Subs is due shortly from the highly respected AV journalist Adam Rayner. He has heard them and will be publishing his findings soon. Would the editorial team from What HiFi be willing to visit our facilities in Berkshire? To my knowledge they are the only purpose built cinema facilities in the country and they contain a number of other systems that cannot be heard elsewhere in the country.I'm sure a visit from Recruit and or the editorial team would quickly expose whether the Ultimate Subs or anything else I do is a scam. Ideally I would like to let my products talk for themselves. If it is a scam I think it needs exposing, if not I'm sure it would make for some interesting editorial.Warm RegardsRob