might have a point there i guess. be interesting to see if the results of their own investigations are posted here. however, they do seem to have been guilty of being, strictly speaking, unable to backup their claims scientifically. Even if they had been able to, they (and any other cable manufacturer), could presumable only say "OK, we've done the tests and these are the results. Whether or not your ears can hear the diference is another matter". But that wouldnt be a great sales technique. I should, to be fair, repeat that russ andrews gives a money back satisfaction guarantee, doesnt he? So you can find out if your ears can hear the diference.