Andrew Everard:
Will Harris:I have to admit I was astonished to see Bang & Olufsen charging 10k for a 50inch plasma with a nice shiny silver surround and a little ambiant light sensing eye. When a Kuro costs £2.5k what exactly was the B&O doing better than the best screen in the world. Oh loads the salesman assured me. Riiiiiiiiiight. You believe that you'll believe anything. Sadly, many do. It was pretty though
Let's see: anodised aluminium casework, a very high-quality speaker module, its own picture processing software including a continuous calibration system able to ensure any drift in the picture is compensated for, the kind of future product support most other manufacturers dream about, etc., etc...
Yeah, but Andrew, can you honestly tell me that adding that all on is worth 3 more entire Kuro TVs? How can they charge £7,500 more for the features you've just mentioned? It's really amazing. They have a great brand and they have snob value. Even I think their portable phones are like little works of art, and I could live with myself if I tossed £300-500 away on a banana phone, but charging 4 times the price of a Kuro, for basically a Kuro with frills is a remarkable achievement. If they sold any (and I'll bet they did) they deserve a medal. But then again, if you were a banker, you'd want the best in the living room to impress your mates. What I can never understand is why people buying this aren't concerned that they'll look a fool when people see the folly of their purchase. If I was a big shot financier (maybe oneday
) then I wouldn't want to undermine that with an austentatious purchase that just highlighted how little I knew, but how much money I had to waste. Unless of course that was the whole point! (Think Apple Ap with the Pink Diamond on the screen for £999)!