So let me say this... For the people who think they can see a difference.
Even if you can see a difference it must be so so so so so small that electronic testing and side by side testing cant see a difference, then why pay 300.00 for 1 cable instead of 12.00.
Thats like me buying my diamond 9.1's for 99.00 and then the sales man saying we have these other speakers for 300.00 but they are the same build quality and same spec and then he plugs it in, and I cant really hear a difference,, Why spend that much money, is what I am tring to ask.
There are people saying yes there is a difference and experts who are saying no, so if you want better build, why not spend 30.00 on a chord instead of 300.00 on some sort of reference series.
But then again, if you are spending 4000.00 on a TV and each of your speakers cost 10,000 then maybe you have money to burn which most of us dont, and I think that program was based on normal people who have normal jobs, and cant really afford 269.00 on a monster cable, and yes we should be happy with a normal 12.99 cable. . .. Its all about the hard sell EH!
Oh and I think someone mentioned that americans are like that with sales.... Try Canada.