We know the LE37R88BD is excellent as we gave it a five-star review in our August issue, but haven't seen the LE40R88BDD yet. However, I've just been told by the WHFSV team that a First Test of the Samsung LE40M86BD is planned for the September issue of What Hi-Fi? Sound and Vision (on sale July 26).
I know the model number is slightly different, but we're told by Samsung that the models supplied to Currys/Dixons use the 88 or 86 model code, while all other retailers get the 87 models, which they claim are identical. We shall see!
One point worth noting: the LE37R88D is exclusive to Currys (part of the Dixons Group). Curiously, it's for sale in-store and on the Currys website for £850, but the price is slashed to £650 on www.dsg.co.uk. Worth checking out!