Some are taking the 3s thing too personally I think, it may sell a millions sets on start and then fade or the opposite, this is a gamble tv companies are palying because since now there is not too much 3d material, and no one can say if it will be good for long runs and practicity, because you enjoy 2 hours at the cinema does not mean it will be enjoyable at home, as some said you will need darker rooms, a lot of glasses for lots of people and from my cinema experience the image is extremly darkened, and on a long time it is relly tiring, as for the long Avatar, which i preffered in 2d............