University Research - Please help.

[admin_exported]

Hi,

Was wondering if everyone could take 5mins from there time to quickly answer the questions below which are for my project at university, I would really really appreciate it!!!

Thanks,

Lianne.

Market Research - The Hifi.
1. Age 16-25 26-35 36-45 46-55 56-70 71+
2. Profession
3. How much on average do you spend yearly on hifi equipment?
4. Which particular brand do you currently favour for your hifi equipment?
5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality?
6. Would you like to see a hifi which combined vinyl,cd, and mp3?
7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend?
8. Are there any brands you particularly dislike? If yes, please state why?
9. Do you have one particular brand of hifi which you have purhchased for a number of years? if yes, which one.
10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other.

 

[JoelSim]

Market Research - The Hifi.
1. Age 36-45
2. Profession - Advertising
3. How much on average do you spend yearly on hifi equipment? £1,500
4. Which particular brand do you currently favour for your hifi equipment? Many
5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality? Yes, especially given the fact that many are niche products that sell in tiny quantities
6. Would you like to see a hifi which combined vinyl,cd, and mp3? Not really
7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend? £zero
8. Are there any brands you particularly dislike? If yes, please state why? No
9. Do you have one particular brand of hifi which you have purhchased for a number of years? if yes, which one. Arcam
10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other. Magazines and Direct Marketing

Of course by getting research from consumers on a site like this, you will get very biased results compared to that you would get from asking the general public at large who buy their hifi equipment from Dixons et al.

 

[SHAXOS]

1)16-25
2)Student(PhD)
3)Buy and sell at around 4000
4)Musical Fidelity
5)No total rip off
6)No
7)Nothing
8)No
9)No
10)Magazines and Direct marketing

 

[Anonymous]

1. 16-25
2. Student (BSc)
3. £1200 p/y roughly since starting the hobby.
4. Roksan/Naim
5. Yes, excluding accessories (which I still buy!)
6. No, I don't use vinyl.
7. I wouldn't.
8. No.
9. I only started last year, but the brands are Roksan and Cambridge Audio.
10. Magazine.

 

[Anonymous]

1) 26-35
2) IT Service Management
3) £500
4) Spendor
5) No. Some are reasonable many are far too expensive.
6) No
7) None
8) No
9) No
10) Magazine/newsletter

 

[JoelSim]

Are you sure you're not in the 56-70 age group Iggs, like JD is?

 

[RodhasGibson]

1. Age 46 -55
2. Education
3. How much on average do you spend yearly on hifi equipment? = £1500-2000
4. Which particular brand do you currently favour for your hifi equipment? = Several
5. Do you think the products currently available on the market are reasonably priced when considering the technology/quality = Yes
6. Would you like to see a hifi which combined vinyl,cd, and mp3? No
7. If there were a hifi availaible to you which could convert your old vinyl into mp3 how much would you spend = Zero
8. Are there any brands you particularly dislike? If yes, please state why? = not really
9. Do you have one particular brand of hifi which you have purchased for a number of years? if yes, which one = Roksan/Marantz.
10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other. = Magazine and Word of Mouth/recomendations

 

[davejberry]

1 - 46-55

2 - self employed

3 - 500 - 1000 euros

4 - pioneer / sony

5 - some are

6 - no - i hate combos

7 - not interested

8 - philips - previous experience suggests very unreliable

9 - pioneer

10 - magazine

 

[Anonymous]

1. 46-55
2. None
3. It's impossible to say, since it's too variable. In a typical year I spend nothing on hi-fi but my lifetime spending runs to thousands.
4. Linn.

5. I don't understand the question.

6. No.
7. £0: I would only consider digitising my vinyl using a better-than-CD format.
8. No.
9. Naim.
10. Email, but only if it's something to which I have intentionally subscribed.

 

[Alantiggger]

1. 46-55

2. retired

3. yearly is too difficult to say but say in a five year spance- about £2.000- £3000

4. marantz,sony and onkyo and Tannoy Arena speakers.

5. No , not really... great sounding equipment that it is... mostly it is all overpriced for what it actually is ... if truth be told mostly we are all getting done on the prices of equipment by a few hundred %.

6. No, separates are better. (my opinion)

7. I wouldn't want to as I like my record collection as is (more of an open sound if you will) mp3's are just for convenience.

8. Like the other fellow, Philips (it was a £70.00 mp3 player at the time and the wee line control stopped working several times, cost a good few pounds each time for a new line-control for it grrr)

9. Not really

10. Mags and email.

 

[idc]

MaryQuant:

Hi,

Was wondering if everyone could take 5mins from there time to quickly answer the questions below which are for my project at university, I would really really appreciate it!!!

Thanks,

Lianne.

Hi Lianne. Which University are you from? What is the project? Have you got a link to prove this is bona fide research?

Thanks

 

[Anonymous]

1. Age 46-55

2. Profession: Senior Mechanical Design Engineer


3. How much on average do you spend yearly on hifi equipment? £1000-£1500

4. Which particular brand do you currently favour for your hifi equipment? Varied - mix and match with whatever is a good used bargain


5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality? Yes for some and No for some

6. Would you like to see a hifi which combined vinyl,cd, and mp3? many are already doing that with seperates

7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend? dont have vinyl so does not interest me


8. Are there any brands you particularly dislike? If yes, please state why? there are good items in all brands

9. Do you have one particular brand of hifi which you have purhchased for a number of years? if yes, which one. yes-Pioneer (amps)

10. which medium of advertising do you feel reaches you best? TV/Billboard/Magazine/Newspaper.

 

[matthewpiano]

1. Age
26-35

2. Profession
Retail/Sales Consultant - Consumer Electronics industry
Semi-professional pianist/keyboard player

3. How much on average do you spend yearly on hifi equipment?
Reasonably cost neutral - buying and selling tends to fund my purchases.

4. Which particular brand do you currently favour for your hifi equipment?
No one particular brand.

5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality?
Some products are but there are some over-priced components around.

6. Would you like to see a hifi which combined vinyl,cd, and mp3?
No.

7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend?
Absolutely nothing. Why degrade the sound from a quality format?

8. Are there any brands you particularly dislike? If yes, please state why?
No. I think its fairer to judge each piece of equipment on its own merits.

9. Do you have one particular brand of hifi which you have purhchased for a number of years? if yes, which one.
No. I've purchased all sorts, although Cambridge Audio has been a recurring theme over the last couple of years.

10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other.
Advertising in specialist magazines and letters to my home.

 

[fatboyslimfast]

Market Research - The Hifi.
1. Age 26-35
2. IT Manager
3. £500
4. Tricky to pin down to one. Probably Naim.
5. Yes.
6. No, No and Thrice No.
7. Nothing - separate components work far better than an all-in-one device ever could.
8. No.
9. No.
10. Email. I can view it at my convenience and has virtually no carbon footprint.

 

[Anonymous]

1. Age 26-35
2. Profession: Record producer/Studio Engineer
3. How much on average do you spend yearly on hifi equipment? Not a lot
4. Which particular brand do you currently favour for your hifi equipment? Quad
5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality? The price doesnt reflect the parts inside or the cost of the design team. Its overpriced.
6. Would you like to see a hifi which combined vinyl,cd, and mp3? No
7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend? Its simple, just need a lead to plug into the mic input of my laptop.
8. Are there any brands you particularly dislike? If yes, please state why? Amstrad. They made the first all in one hifi systems.
9. Do you have one particular brand of hifi which you have purhchased for a number of years? I always buy second hand quad stuff when I can.
10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other. magazine.

 

[Anonymous]

I'm a 2nd year Fashion Marketing student at London Met, this is part of my marketing module for a group presentation we have to create a new product within the hifi industry. I can't send you a link to anything as you have to have a login and password to access our weblearn and you won't be able to see it. If you have a problem with this, let me know.

 

[True Blue]

1. 26-35

2. Chief Engineer

3. Recently 2K per year, on average £500

4. Naim / Rega

5. Yes

6. No

7.Would not

8. Cyrus - dont like the sound

9. Magazine

 

[Anonymous]

1. 26-35
2. Engineer
3. £ 300
4. Cyrus
5. Yes
6. No
7. Don't have vinyl
8. Bang & Olfson
9. Cyrus
10. Billboard

jules.

p.s. good look with the degree !

 

[Anonymous]

1. 36-45
2. None - civil servant!
3. £300 ish
4. Cyrus
5. Yes
6. No
7. Not bothered.
8. None.
9. Musical Fidelity.
10. Email.

 

[Anonymous]

Market Research - The Hifi.
1. Age 26-35
2. Computer programmer
3. £4000
4. Linn
5. Yes
6. No
7.
Nothing
8. Bose
9. Linn
10. Email

 

[Pistol Pete1]

Market Research - The Hifi.

1. Age : 26-35

2. Profession: Sports coach

3. How much on average do you spend yearly on hifi equipment? Variable, under £1500


4. Which particular brand do you currently favour for your hifi equipment? Denon


5. Do you think the products currently available on the market are reasonably priced when considering the technology and quality?
Yes to some, no to others

6. Would you like to see a hifi which combined vinyl,cd, and mp3? No - Best to be separate.

7. If there were a hifi availaible to you which could convert your old vinyl into mp3 format how much would you be willing to spend? No vinyl owned.

8. Are there any brands you particularly dislike? If yes, please state why? Yamaha!!! Until recently, they used orange displays.Horrid looking and old fashioned!!

9. Do you have one particular brand of hifi which you have purhchased for a number of years? if yes, which one. Yes, Marantz

10. which medium of advertising do you feel reaches you best? SMS/Email/TV/Radio/Billboard/Magazine/Newspaper/Letter to your home/Other. Email

 

[Messiah]

Market Research - The Hifi.

1. 26-35
2. Poker Player
3. It's varied over the years from lots to little but I suppose an average of £1000
4. AVI and Pioneer
5. Certainly in the case of the AVI ADM 9.1s. As for other items, I would not buy them if the price was not right. There are certainly products that are worth the money and those that are not.
6. Not really. Have no interest in Vinyl
7. Nothing. No Vinyl
8. No
9. Cyrus and Pioneer
10. Email

 

[chebby]

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