Tom Moreno:These models that you are referring to are all showcase models for the respective manufacturers. The Panasonic z1 is an extremely thin plasma and the Sony x series is a locally dimmed led backlight design. Both of these represent technologies that the companies are developing and will someday be introduced into their more economically priced sets once the technology has matured. The existence of these sets now is simply that for those who can afford it they can have what will be standard in a few years' time now. Much like owning a Mercedes S-Class. There is no pressure to sell these ultra-high technology models in anywhere near the volume of the modestly priced W-series for example (even if they are capable of building the necessary components in that high a volume which I would presume they probably couldn't). I won't even get into your car comparison because the differences between the M3 and the Veyron because by your comments I can already assume a degree of either ignorance or apathy to the technology and and beauty of what has been accomplished with either machine and, ultimately, the point is that there is a market for both concepts. One market may be significantly larger than the other, but that is reflected in the volumes of production and this goes for the TV's as well. sure i accept that each tv maker will always have a high end model that has cutting edge technology , that may look amazing too , and the technology will filter its way down the model lines over time , the mercedes s class had the first anti lock breaks at a time when most cars didnt even have power steering , almost every car has them now , but the pioneer kuro is still regarded as the best tv out there by most , and they can be had for £2k ish , so apart from the wayne rooneys of the world , who would pay 2 or 3 times more for a tv that is little , if any better ?? you cant buy a car as good as an s class for a third of the money , can you ?