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From what we know so far - big model line-up story here - it appears the model number ends with '10' it's Full HD/1080p, and if it's '1' then it's HD Ready/720p.
Though there could be exceptions - manufacturers' means of naming models never cease to amaze/infuriate me.
People had just got to understand Panasonic's naming conventions (TH meant plasma; TX meant LCD; Z meant Full HD, X meant HD Ready) and now they seem to have changed it.
From what we know so far - big model line-up story here - it appears the model number ends with '10' it's Full HD/1080p, and if it's '1' then it's HD Ready/720p.Well the X10s are being advertised already in the UK and they are 720p??
Have just checked with Panasonic and the original RRP's are still correct. Seems that directtvs are aiming to steal a march on other dealers by offering a £100 discount from day one, which is good for customers. You might want to google 'directtvs' just to get an idea of the kind of company they are. I'd be inclined to wait a few weeks and look for the good prices AND a 5yr guarantee.