BOSE is so successful because they did their marketing reasearch quite well. They learned 3 things:
1) People prefer a rounded sound, without any extremes in the bass and high frequencies. No highs, no lows, its Bose, its what everyone likes. Keep it in the midrange, keep it loud and surround like with huge soundstage and lots of reflections.
2) The research also showed that price is the only language the consumer truly understands. You can tell the consumer your product is high quality by pricing it as one, without it being either high quality or claimed as such on specs (which are legaly binding to be accurate). The phenomenon is also known as
Veblen goods. Only way for the consumer to learn that the product is not high quality as the price suggest is to compare it to another competing product.
3)
Human echoic memory is limited to usually 4 seconds and if you manage the retailers not to demo your product alongside the competing ones, buyers will not be able to tell the difference based on aural memory. This defaults the consumer to use the only language he understands, price.
How is this relevant to hi-fi?
Compared to FS, SM are treated more as Veblen Goods, but not as much as amplifiers or god forbid cables. The audiophile expects quality from SM and quantity from FS if both have the similar price. However, the audiophile uses no engineering knowledge or acoustics to make this assumption, the price is his crystal ball, despite him thinking he used logic and cleverness.
Well, assumptions need to be tested. For the audiophile the only tool for determining quality (unlike quantity, which is easy to detect as SPL) is the arduous auditioning and comparing loudspeakers. However, considering his memory is limited to 4 seconds, he defaults back to price as only way of communicating with the market.
The most common language of determining performance of hi-fi components on this hi-fi (shopping) forum (like on many others) is discussing price and what someone auditioned months or years ago. Consumers who don't understand engineering and have no insight into how things work, they imminently default back to price and their auric memory (essentially just price).
Hi-Fi price/performance peaked when the hi-fi shops stopped using a switch to demo different components and the dealer began seting up gear for audition. From that year onwards Hi-Fi became Veblen Goods.