Google data-mining?

Big Aura

Well-known member
Oct 13, 2008
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A funny thing happened...

A friend, wealthier than I, asked advice on streaming services. He was keen on something one-box but with multiroom capabilities. The obvious answer is Sonos but, due to his sickening wealth, I thought I'd Google to see if there were better (more exclusive/expensive) alternatives.

Fast forward 12 hours and an email arrived in my Gmail account asking whether I knew that my Sonos system had many, many amazing features, but I might not be aware it was also (gasp) had multiroom capable! It then went on to describe how to unlock this potential (“can you say houseparty” it patronisingly asked…).

Now I know Google mine my searches and provided targeted adverts on pages I view (I bought a new watch a month back, but I still see it advertised every time I check a website), and I know they mine my inbox and have sponsored adverts – but… This was an email directly from Sonos to me.

Is it just a co-incidence or are google now monetising me in a more insidious way (and actually providing my contact details to people who pay them). I am a Sonos beta tester, so they do have my details – so this may be a startling co-incidence. Did any of you have a similar email from Sonos in the past week or so?
 
Big Aura said:
Is it just a co-incidence or are google now monetising me in a more insidious way (and actually providing my contact details to people who pay them). I am a Sonos beta tester, so they do have my details – so this may be a startling co-incidence. Did any of you have a similar email from Sonos in the past week or so?

Yes its a coincidence. Your data is more valuable to these companies than just selling your personal details to anyone that wants it...
 
Did you revisit Sonos at all? It could be as simple as your browser cookies flagged your visit, they had you on file and some algorithm decided you fit its criteria 🙂
 

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