D' cipher
By saying maintain, you seem to imply that this has to be done all the time. It's a function which is there to help in the rare case that a static or part static content of an image has been left on the screen for an exceptional period of time - mum deciding to take the kids out for the day, before the end of a V+ recording they were watching and not checking the TV is off - thus leaving the large immobile bright centre positioned menu on the screen for 12 hours, is a prime example ! - The Samsungs do seem to have slightly worse retention than most of the other plasmas, but in normal use, if it does appear, it usually goes within 15 to 30 secs, which, when changing channels, is either 1 commercial's worth of something I don't want or need, or someone in presentation waffling on about what's up next. And to my eyes, I've not yet seen an LCD (either LED or CCFL backlit) which gives me a picture as near to a CRT as plasma does.
And it's probably a lot less hassle than for example having to trek back to the local store to replace an LCD screen for the third time because of uneven backlighting in one corner !