I must confess my cardinal sin for buying expensive USB cable from *Chord and their speaker wiring for networking the walled terminal plugs in my lounge setup and also got lengths of AudioQuest cabling but these days, I can get the same quality for much less on AliExpress! 🙂
*Chord speaker cables have extra layers of insulation, which are ideal for long lengths.
I'm the same, used to get Chord cabling, now into Audioquest because I was happy with their HDMI cables, and then their optical and RCA ones, and also due to easier availability.
I know it may be all placebo etc etc, but it just gives me a warm fuzzy feeling without emptying the wallet.