Why is the same speaker branded with another companies brand?

[Dappygit]

Hi guys.
I set a trend at school for buying turntables and mixers. Together we found looking through djmag and sound-on-sound magazines that the exact same budget turntable was being rebadged with a different company logo.
What is this called and what are the principles?
Alex Edgar

 

[nads]

It happens everywhere in every walk of life.
brand enginnering.

you will find many companies make the same product for different brands.

 

[nopiano]

It’s OEM sourcing, which is very common. There are some generic Chinese turntables, that mostly look like cheaper Technics SL1200s to my eyes. And massively successful European manufacturers like Pro-ject make a vast range, as well as EAT and other brands. Clearaudio make for Marantz and Naim.

Have a think about VW cars, and Seat, and Audi, and Skoda. They all share parts, ‘chassis’ designs, and especially the engines.

 

[12th Monkey]

Have a think about VW cars, and Seat, and Audi, and Skoda. They all share parts, ‘chassis’ designs, and especially the engines.

And Bentley, Lamborghini (Urus) and Porsche (SUVs).

 

[twinkletoes]

It happens all over the place for various reasons, the best brand I can think of here in the UK/EU is Vauxhall and Opel cars they are literally the same car with a different badge. And it's not just sharing the same parts they are identical.

It boils down to the marketing and the heritage of that band in that country.

Some brands make products for other factories under a different name eg sharp made pioneer DVD players for a short time, now they make Onkyo products and by virtue pioneer again. BUT sharp aren't silly enough to stick their name on though they could in certain regions I'm sure.

 

[12th Monkey]

in the UK/EU is Vauxhall and Opel cars they are literally the same car with a different badge.

I think you might find the steering wheels are not in the same place!

 

[Al ears]

I think you might find the steering wheels are not in the same place!

Same with indicator stalks etc, etc

 

[plastic penguin]

It’s OEM sourcing, which is very common. There are some generic Chinese turntables, that mostly look like cheaper Technics SL1200s to my eyes. And massively successful European manufacturers like Pro-ject make a vast range, as well as EAT and other brands. Clearaudio make for Marantz and Naim.

Have a think about VW cars, and Seat, and Audi, and Skoda. They all share parts, ‘chassis’ designs, and especially the engines.

Those cars you mention all come under the umbrella of the VAG Group. Same with Alfa Romeo, owned by FCA (FIAT/Chrysler Automobiles). They share same/similar components.
That's very different to hi-fi components that look familiar but are made by companies not well known for making a product.

 

[12th Monkey]

Same with Alfa Romeo, owned by FCA (FIAT/Chrysler Automobiles)

Although strictly, Stellantis is now the merged Fait/PSA entity.

 

[plastic penguin]

Although strictly, Stellantis is now the merged Fait/PSA entity.

Didn't know that. It seems to change on a regular basis with Alfa.

 

[12th Monkey]

Didn't know that. It seems to change on a regular basis with Alfa.

It's the biggest car company that no-one's heard of!

 

[manicm]

To be clear Fiat, Vauxhall, Opel, Alfa, Peugeot , Citroen, Jeep and Maserati now all fall under Stellantis.

 

[idc]

The oddest brand marketing I have found, was I bought a dog drier for drying my motorbike, because the dog one was £30 cheaper. The driers were identical, but one was marked for dogs and the other for bikes.

 

[Al ears]

To be clear Fiat, Vauxhall, Opel, Alfa, Peugeot , Citroen, Jeep and Maserati now all fall under Stellantis.

and this has very little to do with the original question.....

 

[Al ears]

Hi guys.
I set a trend at school for buying turntables and mixers. Together we found looking through djmag and sound-on-sound magazines that the exact same budget turntable was being rebadged with a different company logo.
What is this called and what are the principles?
Alex Edgar

it simply means nobody has the ability to produce a decent turntable without considerable expenditure on development costs so simply buys one in from China and sticks their own name plaque on it.....
Brand engineering as somebody has already said

 

[manicm]

and this has very little to do with the original question.....

Ok.....

 

[plastic penguin]

It's the biggest car company that no-one's heard of!

Never heard of it. 😋

 

[manicm]

Never heard of it. 😋

Sure , just as your avatar does not reflect an Alfa. And full circle somewhat too as Citroen briefly owned Maserati.