Hi reevesey. I bought the Pioneer a few months back after considering both of the other tvs on your shortlist. They other two are both very good but after viewing them all in the flesh, and tweaking the settings to get the best picture from all of them, the Pioneer produced the cleanest, most cinematic pictures I've seen from a tv. I have it hooked up to Sky+, PS3 and a Toshiba HD-EP30 and so far I haven't been disappointed with the picture quality from any of them. Granted, I did find it more difficult to set up, as it has a much more complex menu system than the other two, but the effort was well worth it. If you are not in a rush and you really fell you must have Full HD (I don't feel it necessary from 8ft away - the Pioneer knocks spots off just about every Full HD set anyway), you might want to wait a bit and check out the new Panasonic sets, such as the new 42PZ80. Reports say that the new sets do edge closer to the picture quality of the Pioneer.