Interesting articles on which my thoughts are
1 - Daniel Eck has a business model and financial backing that means he knows that profits are not due for some time. After the .com crash any investor in an online service is now more realistic about how online companies develop.
2 - Help on calculating the figures has come from We7, another company, with a different business model, but a rival all the same.
3 - There is total speculation on calculating the figures, which at one point is a range from £1 million to £6 million. So not very accurate then.
4 - the author misses out a revenue stream for Spotify, which is the link to 7digital. I am sure Spotify will get a payment for each click through and subsequent purchase.
5 - a recent thread on the forum shows how many people have increased their purchases of CDs because of Spotify. I am in the minority who just listens to Spotify. I am sure the record companies will know that, so it is in their interests to keep Spotify going.
6 - Spotify only has sound adverts, there are no picture adverts on its site. There is a lot of empty space on the Spotify application, particularly on the right of the page. They have space to expand and add a source of revenue.