Fahnsen:
There's loads of things that can make you hear differences when you change anything in your set-up.
For instance, only a slight re-positioning of the speakers, or a change in your ears' relation to the speakers (like shifting your position in the chair), will cause audible (and measurable) differences.
And of course, any psychologist can tell you (and show you tests to prove it) that if you expect to hear a difference, chances are you'll hear 'em.
What's more, we've got no exact memory of sound, so unless we're able to switch immediately between samples, we're really comparing precessed memories; not actual sound.
Meaning, if you hear a sample, leave your seat to change cables, and get back to your seat to listen to a new sample, what you think you hear don't mean a thing.
The only way to decide whether there's real differences, is blind tests -- which is a little more complicated than just not seeing the cables in use. In such tests (and there's been a few) no-one has ever been able to identify different cables.
Well Done fahnsen -that,s very nicely put!
To add to that - difference it dosn,t necessarily stand's for better or an improvment , because difference product they may color the sound's in many differnce way, and whille you think that you might be gaining performance in some arial, you actually might be also loosing some in another -and let,s be honest even those short session A/B test for 5-10 minute , they are not usually allways reliable.