For my first post, I just thought I'd share an experience I had today with both the above mentioned. I just ordered this TV from John Lewis. They Price Matched Sound and Vision's £593.99 including delivery. Needless to say I'm absolutely delighted. Strange thing was, I applied for a Price Match about 2 weeks ago when S & V had this tv on sale for £639. John Lewis were happy to Price Match for this amount but told me it didn't include delivery. I get the impression that the offer you get depends largely on the member of staff you deal with. Anyway, would just like to thank the Forum as without it, I dare say I'd have paid the list price, or at best, fought tooth and nail to wrestle a £10 discount at somewhere like Comet.