The reason why i ask this question is for the simple fact that where ever you read about speaker cable the article always state's that the AWG, gauge or the thickness of the speaker wire is a very, very important factor probably the most important to take into account when buying speaker cable and the various article's usually go on to say that the longer the length of cable required then the more thicker the cable should be or the thicker the cable the better the sound quality because there is less resistance in a thicker cable compared to a thinner one so therefore the current will travel better etc BUT what i do not understand is that if this is supposed to be a very important and crucial factor then why the hell are company's like CHORD, QED, KIMBER CABLE, ATLAS etc manufacturing and selling speaker cable that is very thin for example my CHORD EPIC SUPER TWIN use's conductor's that are only 4-5mm thick so surely these exotic speaker cable company's are not paying much attention to the very important factor stating that the thicker the cable the better but it seems that they are doing the opposite and charging us a lot of money for it. So does this mean that if i were to buy a 10mm thick speaker wire that cost's only £1 per meter would this sound better than a 5mm thick speaker wire say from CHORD that cost's £30 per meter, well it should do according to these articles that state that the thicker the cable then the better the sound quality. So know i sit hear and wonder if i have been ripped off by paying over £80 per meter for a cable that is only 5mm thick compared to a 10mm cable that only costs £1 per meter and the worst feeling is that i think i might be believing the hype that expensive speaker cable does not make a slight difference it's the thickness that does and know i feel very, very THICK.