Received an email from ASA today:
Further to our letter of 5 August, Audio Emotion has now given us an assurance that they have removed the Nordost part exchange post from their Facebook page.
We consider their assurance will resolve the complaint without referring the matter to the ASA Council, and will consequently be closing our file. In a formal investigation, if the ASA Council decides that claims are in breach of the Code, the advertisers are told to withdraw or amend them. Because Audio Emotion has already removed the claim, we consider there is little to be gained from continuing with a formal investigation on this occasion, which would achieve that same outcome.
Although we will not publish full details of your complaint on our website, www.asa.org.uk, basic information including the advertiser’s name and where the ad appeared will appear on Wednesday 30 September.
Thank you for taking the time and trouble to raise the matter with us and for your patience while we investigated. If you would like more information about what we do and the ads we have found in breach of the Code, please have a look on our website.