Ok, officially your tv is not listed as being compatible with 24fps. However it does accept feeds at 24fps, and then display them superbly, without judder or stuttering. So, basically your tv for all intents and purposes is compatible with 24fps. Technically speaking though, your tv does not offer 'native' 24fps playback.
This is because it converts 24fps (or 24Hz) material to 60Hz, and as 60Hz is not a multiple of 24, some frames are shown (repeated) more than others in order to get round the problem. This is as opposed to if the tv was to playback 24fps (24Hz) content at 48Hz or 72Hz, in which each and every frame would be shown an equal number of times ie. when 24fps content is shown at 48Hz, each frame is repeated once - so 24 becomes 48. When 24fps content is shown at 72Hz, each frame is shown 3 times - so 24 becomes 72. Basically, for every second, your tv will take the 24 frames and display them in a pattern something like this: frame 1, frame 1, frame 1, frame 2, frame 2, frame 3, frame 3, frame 3, frame 4, frame 4, frame 5, frame 5, frame 5 - to convert 24 frames into 60 frames.
This is quite a complex procedure for any tv or other device to do in real-time, and can cause the horrid 'judder' effect which people hate. This is often the case. Most of the Blu-ray or HD-DVD players on the market can output at films' correct speed of 24fps, however, they can also do a frame-rate frame conversion in order to suit some tvs which, unlike your (excellent) Panasonic, will not accept 24fps. Anyway, these Blu-ray / HD-DVD players demonstrate what a difficult job it is to convert 24fps material to 60Hz, because the results can be quite poor! One particularly bad example of this is the Panasonic (funnily enough) DMPBD10 Blu-ray player which introduces that dreaded judder to motion, making any movement seem horribly stuttered.
So, we have established that converting 24fps material to 60Hz is an extremely hard thing for any device to do, especially in real-time. This is what makes the Panasonic tvs all the more impressive, because they do just that - they convert incoming 24fps content to 60Hz and then display the results... and the results are absolutely superb! The tv manages to render moving images with no judder at all. In fact, everyone at What Hi-Fi was convinced that the Panasonic's where showing 24fps content 'natively' such was the extent of just how good the tv's motion handling was! It was only when Panasonic sent an email to someone who had enquired, in which they said that the tvs where carrying out a conversion from 24fps to 60Hz, that people knew otherwise.
So, like I said earlier on, for all intents and purposes, your tv is completely compatible with 24fps material, as your tv will accept such material, and display it extremely well. The exact manner of how the tv deals with the feed is irrelevant. All you really need to know is that the tv is perfectly capable of handling 24fps from Blu-ray or HD-DVD or anywhere else. Oh yeah, just to finish answering your question, you do not need to select '24fps' from any menu on the tv, it will automatically do whatever it needs to in order to display such material as soon as such a signal is input and the corresponding input is selected. However, you may need to select 24fps to be output by the source you are using, such as a Blu-ray player. I hope I have helped without being to confusing.