FWIW, I'm very much of the opinion that 3D TVs are here to stay, and I think that once the novelty factor has run out, it'll just become another perfunctory feature, right up there with how many HDMI sockets a TV has. The reason I've come to this conclusion is not due to the film industry (which is obviously using this as A: an anti-piracy measure, and B: yet another way to part you from more of your hard earned beer tokens) but rather the gaming industry, which over the next few years will gradually start exploiting 3d visuals to provide a more immersive experience for the PS/XBox gamers. I'm pretty sure this will drive the market so that all TVs come with 3D capability, and it's really up to us if we use it (I'm not yet using all the HDMI sockets on my TV!). Nobody's forcing me to watch a 3D film, and I'd be willing to bet more than a few of my own hard earned beer tokens that a good film will always be a good film, regardless of whether it's 3D, plain ol' technicolor, or black and white and silent! It's all about your choice, and what you choose to watch. For my part, I'd buy a 3D tv, but not just for 3D - I want a great picture in 2D, I want great upscaling, I want decent sound and I don't want to be debt ridden to get it either. So, maybe in 5 or 6 years time, when it's the norm, prices have settled and quality (for all my desired attributes) has gone up, then I'll get a 3D tv, but buy one now - no point at all.