Gamemaker said:Your point is one sided though.Why is Sony launching 4k in the UK? Are they stupid...they must know what you say already?
The 4k TV needs to be in the homes first then the broadcasters will act. It is not a 'chicken and egg, as to what cames first argument. Like the PS3 example it had bluray.....that got the disk playing potentials into the home before the bluray disks expanded. Likewise the 4k TV Hardware will precedes the broadcast software.
So you tell me; why did Sony release 4K TV in the UK but refuse to release all the 4K goodies it has in the US? Jut to add to what strapped says, Sony wants a one-up in technology by being amongst the first to release a 4K TV. Even though Sony was the first to sell an OLED TV (although it was only 15 inches), the advantage of being the first to launch OLED is jointly held by Samsung and LG. So Sony wants to be amongst the first to launch 4K TV in the UK. Its own market feasibility studies may have prevented it from simultaneously releasing 4K media player and 4K movies in the UK along with the US.
Nobody is anti-4K here. As soon as broadcasters start announcing 4K plans, people will be interested. The last thing they want is to buy expensive 4K sets, and broadcasters then deciding that 4K uptake is poor and so postpone broadcasting in 4K by a few years. All they will end up with is an expensive 4K TV, the main feature of which they won't be able to use. Look what BBC & ESPN did with 3D. Still, 3D movie discs are available. There aren't plans to release true 4K disc players and movie discs (the "mastered in 4K" blu ray disc is a gimmick by Sony to encourage people to buy their 4K TV even though it's offering no more than 1080p resolution.)
Don't relate every TV issue to people's love for plasma. It is a childish argument. Everybody knows that a 4K plasma TV is unlikely to see the day. The future will be a 4K OLED TV.