I'm not on the WhatHiFi team but I can tell you from experience that disc-based calibration can only do so much. You need a colorimeter to calibrate colour temperature / grayscale, gamma and primary and secondary colours properly. Even setting contrast by eye can be tricky on flat panel TVs. You've got a few options:
1) Pay someone who's got the equipment and ideally is ISF or similarly certified to do it for you. This will probably get you the best results. Very few TVs can reliably adjust all picture parameters without introducing errors elsewhere. It's all about finding the best balance. Through experience, these people tend to know how to get the best from particular manufacturers and models. I've heard this can cost upwards of £250.
2) Get yourself an off-the-shelf TV calibration kit like Spyder TV. I haven't tried this but from what I hear it's quite effective, if rather basic.
3) Get yourself a sensor and then find some more sophisticated software to run it with. You can still do this quite cheaply. I bought an Eye One sensor as part of a (computer) monitor calibration kit for about £100. Then I downloaded ColorHCFR software (free). This provides pretty much all of the features of professional calibration systems. Obviously there's a bit of a learning curve but it works really well.ÿ