Because of how I'm usually treated when I give a little insight from this side of the industry, it's something I said I'd never do again. But after reading some snippets on here, I want to reply. But, I'll be being very careful. Maybe even a little cryptic.
plastic penguin said:
In the real world you'll always have this problem. The only product I've ever purchased online was the Leema. Actually that's not strictly true. I phoned them and ordered it for home delivery...
As the other poster suggested: Always best, IMHO, to do it the old fashioned way, and *** into a local high street dealer (or nearest dealer) and that way you're almost guranteed customer satisfaction.
It's not really internet selling that's against the dealer agreements with manufacturers, it's distance selling. What you did constitutes distance selling, so your retailer broke the rules.
Now, I appreciate this goes on. We know certain retailers do it, but proving it is an entirely different thing altogether, so not much can be done. But what about all those retailers out there who stick to the rules? There may be a Leema dealer in let's say, Manchester. What if people from Manchester start ordering their Leema products from an unscrupulous dealer in Scunthorpe? The Scunthorpe dealer gets to build a healthy Leema account, for which they're pleased, unknown to them that this dealer is breaking the agreement he signed with them. But Leema aren't too happy with this dealer in Manchester because he's not selling many Leema products, so they think he's not supporting their brand. They may close his account. If this happens with a few brands, he could lose his store, and Manchester lose what could be a good dealer.
How can situations like this be avoided? Restricting distance selling. That is the only way. If someone wants to drive from Manchester to Scunthorpe to buy their Leema, that's fine, but if you want to ring up and order it, that's a different story. A few manufacturers are now seeling via their website on a 'click to buy' basis, so when someone orders a product via the manufacturer, that sale is then passed on to the customer's nearest dealer. That's the fairest way to 'distance sell', or 'buy over the internet'.
Obviously there are those that feel that you should be able to buy what you want, where you want. While I appreciate that belief, firslty, there's what I've said above. Mr.Duncan compares us to the States (are you still working in this industry?!). The US is a huge place, with some towns hundreds of miles away, sometimes the length of our tiny island. The US needs distance selling. We don't, although the more dealers that go out of business, the more that might change. I think with budget equipment mail order, that's fine, but mid-high end should be purchase in store only. Why? It should be heard. No one should be buying kit blind. And if people get into the habit of buying kit worth £1k, £2k or more mail order, stores are going to have some expensive returns and refunds, which again is going to jeopardise their future. I think it would be fair to say that those who are at the higher end stage of hi-fi buying are actually more fussy about their purchases.
So personally speaking (and like Mr.Roth, this is my own personal view), i don't think distance selling should be allowed on certain products. If I wasn't in this industry, I wouldn't mind travelling to hear what I want to hear.
There are stores in this country that are trying to provide a wide range of equipment for people to hear, but because of the general decline on the high street, not every area or even every retailer is in a position to offer this. I used to think we would go the way of America (not out of choice or necessity) in that budget products will be available online, and there would be high end boutiques springing up, with all the products inbetween available via large supermarkets and Best Buys. But now, with the demise of Best Buy, and Tesco in trouble (who were almost set to take over the world at one point), I can no longer see that happening. Although what I can see, is more dealers going to the wall (I feel there are actually too many for the sizr of the market), and the sensible dealers who keep their heads being in a position to be able to offer more products for demo, as their competition fall around their feet. So we'll end up with fewer dealers, but more choice. You might need to travel, but that is the best thing for all of us.