Subscription Offer

[admin_exported]

Hi.

Can anyone tell me what the subscriber offer is in the new issue? I've been waiting to subscribe for months but am waiting for a good offer.

 

[Anonymous]

sobeitjedi:
Hi.

Can anyone tell me what the subscriber offer is in the new issue? I've been waiting to subscribe for months but am waiting for a good offer.

No I wont tell you - buy your own copy like the rest of us.

 

[Clare Newsome]

It's a combination gift/discount offer - so you get a free, Award-winning QED Profile HDMI cable plus save 16% off the cover price.

Details on p34-35 of the new issue, which is in shops tomorrow

 

[Lee H]

Ok, tempted now! How long is the cable?

 

[Clare Newsome]

1m

 

[Ronald Archiebald]

Clare,

Has the current issue been sent out?

I still have not received mine.

Ronald

 

[Clare Newsome]

Yes - all subscription issues were posted out last Friday. However - as noted on other threads - the Royal Mail has said that the weather conditions may affect distribution and delivery.

Apologies for that, but outside our control.

Seems many subscribers have had their copies, so thank you for your continued patience.

If it's any consolation, I subscribe to a weekly magazine that's supposed to arrive on Tuesdays - last week it didn't arrive at all; this week it still isn't here. I suspect Royal Mail has a big backlog...

 

[Anonymous]

It's always a HDMI cable or headphones!

Change the record.

 

[Clare Newsome]

We have also run discount deals this year - and in fact there are some special seasonal subscriptions offers here

But cables (and we've done both mains and HDMI deals this year) and headphones are incredibly popular gifts

We're always exploring new possiblities for subs gifts - if you have any (real-world) suggestions, please let us know.

 

[Lee H]

Claire, will that link work for the HDMI lead too in a few days?

 

[Clare Newsome]

Nope - you need the unique URL/code printed in the mag.

I'll post that up at a later date, once the issue's on sale.

 

[professorhat]

I always thought the idea of a magazine subscription was (a) to guarantee a copy of a magazine you enjoyed was sent to you through the post so you didn't have to search the shops for it and (b) get a bit of money off the cover price by doing so.

Shows how wrong I was, apparently it's all about the free gift...

 

[The_Lhc]

professorhat:
I always thought the idea of a magazine subscription was (a) to guarantee a copy of a magazine you enjoyed was sent to you through the post so you didn't have to search the shops for it and (b) get a bit of money off the cover price by doing so.

Shows how wrong I was, apparently it's all about the free gift...

I liked to think of mine as a half-price Chord Active with free magazine subscription...

 

[hammill]

professorhat:

I always thought the idea of a magazine subscription was (a) to guarantee a copy of a magazine you enjoyed was sent to you through the post so you didn't have to search the shops for it and (b) get a bit of money off the cover price by doing so.

Shows how wrong I was, apparently it's all about the free gift...

The idea of a magazine subscription is to provide a reliable income stream to the publisher. Most non subscribers do not buy the magazine every month and may stop buying it altogether when they have made a purchase. However, people are lazy and once they are signed up keep buying the magazine because it is easier than cancelling it. The publisher knows this and so it is worth their while to give away free gifts and discounts to entice the subscriber in exchange for the guaranteed sales. BTW this is not intented as a criticism, it seems perfectly fair business to me.

 

[professorhat]

hammill:professorhat:

I always thought the idea of a magazine subscription was (a) to guarantee a copy of a magazine you enjoyed was sent to you through the post so you didn't have to search the shops for it and (b) get a bit of money off the cover price by doing so.

Shows how wrong I was, apparently it's all about the free gift...

The idea of a magazine subscription is to provide a reliable income stream to the publisher.

Of course that's the idea for the publisher! It should be fairly obvious though that I was talking from my point of view i.e. the consumer - I subscribe to a magazine because I enjoy reading it, not because I can get a free toaster (or whatever).

 

[Lee H]

professorhat:hammill:professorhat:
I always thought the idea of a magazine subscription was (a) to guarantee a copy of a magazine you enjoyed was sent to you through the post so you didn't have to search the shops for it and (b) get a bit of money off the cover price by doing so.

Shows how wrong I was, apparently it's all about the free gift...

The idea of a magazine subscription is to provide a reliable income stream to the publisher.

Of course that's the idea for the publisher! It should be fairly obvious though that I was talking from my point of view i.e. the consumer - I subscribe to a magazine because I enjoy reading it, not because I can get a free toaster (or whatever).

But if I've previously bought it and was about to buy a new lead anyway then I'm more likely to subscribe

 

[The_Lhc]

NO FAIR! I wanted a free toaster and all I got was this lousy HDMI lead (RRP £79.99)... this sucks.

 

[Lee H]

the_lhc:NO FAIR! I wanted a free toaster and all I got was this lousy HDMI lead (RRP £79.99)... this sucks.

Maybe a subscription to sister publication, "What toaster and waffle maker" should be where you're looking then?

 

[Anonymous]

Clare Newsome:
It's a combination gift/discount offer - so you get a free, Award-winning QED Profile HDMI cable plus save 16% off the cover price.

Details on p34-35 of the new issue, which is in shops tomorrow

I don't want to be picky, but it's not quite free.

If you subscribe via the order form on page 120/121, you get a 20% discount but no free gift.

So it's either £49 for 13 issues with a 'free gift' or £46.80 with no gift - I don't suppose £2.20 for a quality cable is too bad though and i've just subscribed this morning!

CE

 

[Anonymous]

Just remember to cancel the subscription and renew to keep getting the gifts, otherwise the publisher just relies on apathy and robs the longterm subscriber.

 

[Clare Newsome]

There's certainly no 'robbing' going on.

Our subscription team assure me the renewal costs for existing subscribers are very good indeed; often significantly lower than initial sign-up rate.

But there's nothing to stop you cancelling and re-joining if that's your wish

 

[Anonymous]

Hello Clare,

If the renewal rates are lower than those for new customers (taking the gifts value in to consideration) Then I will humbly eat my own words. But after many long years of buying mags on all manner of subjects I personally have found that is rarely the case and its a selling tactic of most subscription based services to offer incentives for new customers and not to offer such deals to existing clients.

How often do you accept your car insurance renewal quote without ringing round first only for your existing insurer/broker to suddenly be able to match or beat the newer?

Regards Ian

 

[Anonymous]

Hi

Could you please confirm that the offer for an HDMI lead is still on and if possible provide the code so that I can subscribe online.

Thank you

 

[Anonymous]

Clare (or any of the what hi-fi team) can you tell me when i will receive the first magazine of my subscription and when i am likely to receive my free HDMI cable? I sent off my form and cheque one month ago but haven't had any form of subscription confirmation yet.

I subscribed to another mag at the same time and had confirmation within 1 week with details of when i can expect to receive my first issue.

Regards

CE

 

[Andrew Everard]

Apologies, but not much we can do at this time of night: your best bet is to call or email our subscriptions people, either on 08456 777 813 or email Whathifi@servicehelpline.co.uk