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john1000000boy:So why has itv2 hd suddenly appeared on the sky planner screen and yet no itv hd??
Do you live in Scotland? If so, ITV1 is not available, you will instead have to watch STV. STV is the broadcaster on the Channel 3 licence for Scotland, UTV for Ulster and Channel TV for Channel islands. This affects branding, rights to programmes and revenue etc, as these are separate companies to ITV PLCÿ
ITV2, 3 and 4 is owned by ITV as digital channels (not part of the old analogue licences. This can therefore be broadcasted all over UK.