Grottyash:AR, let me try to explain.
It's raining outside and two people go into the shop to buy an umbrella. There are two umbrellas on the counter, one no-name and one branded Hugo Boss.
The umbrellas use the same material and cover the same area. Even their internals are the same. The one difference is that the Hugo Boss umbrella has the Hugo Boss name carefully displayed and a handle hand-carved from 100 year old French oak. Oh, and the no-name has a price of 10? and the Hugo Boss 100?.
Both customers are wearing expensive suits, hand-made leather shoes and sport Rolex watches.
Which umbrella do you think will be their first choice?
If thats the case, im going to brand my own cable and charge £200 000 for it
It's raining outside and two people go into the shop to buy an umbrella. There are two umbrellas on the counter, one no-name and one branded Hugo Boss.
The umbrellas use the same material and cover the same area. Even their internals are the same. The one difference is that the Hugo Boss umbrella has the Hugo Boss name carefully displayed and a handle hand-carved from 100 year old French oak. Oh, and the no-name has a price of 10? and the Hugo Boss 100?.
Both customers are wearing expensive suits, hand-made leather shoes and sport Rolex watches.
Which umbrella do you think will be their first choice?
If thats the case, im going to brand my own cable and charge £200 000 for it
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