Andrew Everard:Ant8519:Regarding the "elderly and feeble argument" of bias, I have never read your previous responses to this, but can state that part of the scientific process of criticism is identifying potential bias.
WHF receives income from hifi manuafcturers and while I am certain that conscious bias and favouritism is adequately excluded it is nevertheless an "Elephant in the room" issue, from a properly critical perspective.
Not in the slightest, I'm afraid - I think you are very unscientifically letting supposition get in the way of the facts.
OK here we go with the explanation again: WHFSV comfortably outsells all its rivals put together in the UK, and by an even greater margin on the global stage, so advertisers are attracted to the magazine by its reach, not specific content.
Advertising is not sold against reviews, unlike on other magazines, and the advertising department have no awareness of the specific brands/products to be reviewed in an issue when they are selling advertising space in it; neither do the editorial team have any awareness of the advertising sold in the magazine.
Manufacturers who are small-minded enough to stop advertising if their product gets a poor review a) usually come back once they've calmed down, and b) are often surprised that we keep on asking for product for review.
It's worked this way on the magazine for the past 30+ years, and we see no reason to change now.
Andrew, good post, however, having been involved in the Engineering and sales field for several years, (multi million pound tenders) ... there has always (and will always be) some form of 'soft' methods to sway people's way of thinking ...
be it a free lunch or a bottle of Johnny walkers blue at christmas time .... or a free airticket and 5 star accomodation to a seminar etc
good sales/marketing guys have a way of 'influencing' people's train of thought and this happens in all fields of business/commerce
not pointing fingers, but just stating facts