i'm looking to buy a new tv my 1st lcd/plasma tv, i've looked at the sony 40nx703, sony40ex703 which are in price range for me but i have also got in the running a tad over what i want to pay the philips 42pfl9664 and the panasonic tx-p42v20. i watch tv about 2-2.5 metres away, the is not completely dark but is far from been realy bright. i tend to watch normal tv a few movies and a bit of sport now and again. any advice, comments or reviews on any model would be much appreciated. also is it worth the extra cash for the philips or panasonic and if so which is the most suited for me and the superior tv? sound in a tv is nice to have and i like a tv which as a little bit better than the norm and i hear a lot about philips sond qualitly ! what is it like??? but quite obviously the picture quality is the most important thing, any advice [:S]