Infiniteloop
Well-known member
Ashley James said:chebby said:jcbrum said:Seems ok to me.
For the last 10 years AVI have sold everything they've been able to make with orders exceeding production capacity at times. No debts and oodles of cash in the bank.
Hardly a failing strategy when compared against the traditional HiFi market. Naim had to be sold off to Focal to enable Paul Stevenson's pension to be paid.
JC
I'm not knocking their sales or their admirable bank account. Well done!
Just not accepting that AVI have re-invented the future of home audio, or represent anything but a small, elite (and rather traditional) British hi-fi brand despite it's claims otherwise.
In the real world Chebby, our products are very high end. I think there might be a breakdown of what sells and for what price on the WHF website. It's surprisingly inexpensive.
There is no future for home audio beyond inexpensive docks IMO, but there is for music collectors and professionals associated with the recording and production of music, film and broadcast. For example we've just sold, via our Indian agents, to a top Bollywood sound man and we already have BBC types and others around the world, even NZ radio OB.
"very high end". - Really?
Your products may sound great to some ears (I haven't heard them yet but am looking to put that right) but in reality they consist of a traditional wooden box which contains a couple of sourced drivers, some electronics and a digital Amp. - Not too far from what most dad's had.
Of course it's great that your company is making money, that's what companies are for, but how about putting some of that money to use by innovating?
If you want to know what real innovation looks like, take a look at what Devialet are doing with their Phantom range.