Hi All, Yesterday,I was in a well known shop with the intention to buy the Sony 40 W2000, but was shown the new W3000. The assistant described its functions and glorious colour capabilities etc..at a cost of £1799. Since the price was a bit beyond my budget I looked around and noticed that a Samsung LE40F86BDX with similar specs but priced at £1399 and asked the man why a such difference in price. He said Sony is a premium brand and Samsung is a lesser known name hence the different in pricing. But what really confused me was the following: he said that Samsung makes panels and various parts for Sony LCD TVs, in effect you are buying a Samsung tv in a Sony dress! I have heard large companies like Samsung and LG provide panels and parts for other manufactures but is this really the case with Sony. I really liked the stylish look of the Samsung to the ugly Sony 3000 it already looked dated and, anyway,I went home without buying a TV. thanks