Well indeed, however to most people not steeped in the audiophile world I bet those terms don’t mean much. They mean very little to me. In fact, rich and warm sounds nice doesn’t it? So to the non audiophile, it sounds really positive, as if they really like it. But why not use plain English? Then people might realise that it means they have reduced the treble, if that is indeed what those terms mean. And beyond the sound, the user interface is really hard to use. The basics are fine, switching source, easy, playing a CD, easy, turning up the volume, mmmm, well that wheel thing is awful. But doing anything more is a nightmare.
Then there’s the Chord Mojo. It is a decent DAC, but measurements show it is no better than ones costing less than half the price. The reviewers swallow the marketing nonsense about it using a field effect programmable gate array or whatever it is rather than an off the shelf chip. So they assume it is technically super advanced, when it isn’t. And because they make no measurements, they cannot see through the marketing, Yes it looks great, the lights look great, but in use it’s really annoying, it is for many a poor user interface. Then there is the battery, which is a consumable item i.e. it wears out. I was quoted £80 to replace it. I found out today that does not include VAT. So, about £100 every few years to replace the battery.And yet most reviews drool over it. You’d almost think the reviewers didn’t use it for a prolonged period of time (a few days at least) and apply a critical eye. It’s as if they just experienced the initial delight someone in a shop might. Maybe they are blinded by techno-bling.