Looks like you can use it as either a transmitter or a receiver, so in transmitter mode the cables would let you connect a non-Bluetooth source component, such as a CD player or personal music player or whatever, and then send the signal to a Bluetooth-equipped system or receiver.
Or you could use the transmitter to send the signal from that source or even the tape or headphone output on a system to a pair of Bluetooth headphones, or a remote Bluetooth speaker system.
In receiver mode, it would let you send sound from a Bluetooth device such as a mobile phone or computer to a standard amplifier or system, by plugging the receiver's output into a spare input on the amp or system.
Or I guess you could even use one unit in tranmsitter mode and another in receiver to send sound between two systems in two different rooms.