QuestForThe13thNote said:
Yes and to sell a product you have to be credible as nobody buys into it, so you are doing people a disservice in them thinking what hi reviews are good and relate to products as they are. It a review says a speaker is better on mids and bass than it's predecessor, and it is to your ears, then it's an accurate review. That's what I'm saying if you just ignore the review, then have nothing to benchmark your own findings too.
if you think they are interested in staying in business to the exclusion of all else that means that stuff like reputation, sound quality, credibility, have no importance. And clearly they are important.
They may lie but if you will ask them the question is this £3k amp bettte than a £1k one, or course they will. But how do they have any reason to lie if the reviews big something up, so do customers, and you are choosing between two £1k pairs of speakers in their store. And even if they have a commercial interest, who cares, you make the decision anyway.
I agree with you lots of dealers are unscrupulous for a sale though.
Star ratings are both a help and a curse for decent dealers.
They are a help as they "can" put decent products on a buyer's radar.
They are a curse, because consumers get fixated on (subjective) stars (as NP said) and when a dealer wants to get them to try something that is either better, or more suitable.....the customer will only entertain the 5* product and not even try anything else. The dealer makes a sale, but is frustrated that one of his customers may have made the wrong choice.
Every good dealer I have ever met, has come across "The 5* fixation problem".