So you missed the spread feature on buying second hand hi-fi (including tips of what to look out for) in our current, February issue?
I'm also sceptical of someone who says they're 'not having a go' and then proceeds to question our integrity...
ÿAs we (unlike our competitors) review in a team, there's no opportunity for 'pressure' to be put on any reviewer ÿ- they won't know who's writing the final judgement: unlike, say, a lone reviewer who's sourced the product themselves - and for the zillionth time, there's no connection between advertising and editorial on What Hi-fi? Sound and Vision.
Other than our production team, we don't know which ads are going to run, and our ad team (who sit on a separate floor) don't know the products or review ratings beforehand. They don't need to - we're the clear market leader, and companies advertise with us because they know they'll reach many more serious buyers than via any other medium.
Some examples of this? Well, take IAG (owner of Quad, Wharfedale, Mission etc), who take the premium back-page advert in EVERY issue - it's been a while since they've had a great review from us. You may have also spotted Bose ads in WHF lately - it's been even longer since they've had a rave write-up.
And on the flip side, there's companies like Rega and Plinius that have never advertised with us and yet won a series of five-star reviews and Awards. ÿThe only thing that matters is our performance-per-pound test criteria.
Yes, we've had manufacturers pull advertising when they're not pleased with a review - it doesn't change our approach one jot, and they often return before long to reach all you lovely readers....ÿ