Tarquinh:
Well, if Russ Andrews, a cable marketer and Audioquest, a cable manufacturer say its so, then I'm convinced!
Seriously, it is rubbish.
If you feel it is rubbish that is fine, everyone as there own views, which is great.
I would like to point out, just because I know a little about cables does not mean I believe it my self, I only pointed the information out for the OP.
On another note, when I owned a monocle XL speaker cable and my naim system a long time ago, I have to admit, I did not notice any change in sound of my cables from day one to when I sold it, so take that as you will.
The little strange thing is, if it was all rubbish, then why do companies say like Ecosse with there Reference MS-2.3 speaker cable, as I remember this cable as rope all over the main conductors, which you can not see unless you cut the cable to terminate it, so if there was no effect on the cable then why do they bother, they can just save money and not bother putting it in as the customer can not see it anyway.
So because of that I keep an open mind.