I certainly wouldn't dispute the fact that more standalone HD players have been sold than BD players, particularly in the US. Quite clearly the 'give them away for $98' has gained a significant number of support. However, these are effectively end of line early models (1080i only). The people that have purchased these players are not likely to be amassing large libraries of HD discs. There will come a time when the $98 machines have run out of stocks and that's where Toshiba will have hit a sticky wicket, if they haven't already?
It's certainly true that technology is cheaper in the US than the UK/Europe, but I do wonder how much Toshiba are gambling / losing on each player sold. That situation is not sustainable. They are certanly not going to recoup their research and development costs via selling lots of $98 players to people who may only buy a handful of HD discs. I am sure the major studios are well aware of this too. When BD outsells HD by 3:1 or 4:1 with a smaller base of standalone players, then that tells you something, doesn't it? Perhaps the millions who own PS3 also buy BDs? It doesn't really matter either way, BD discs outsell HD discs. End of!
Whilst there is confusion, the market is going to be small. The studios will not want to prolong this war. They must realise that only when there is one format, then the market will grow beyond the enthusiast / niche market it's currently in.
BD players have now reached the sub £300 mark in the UK. When you consider that a good DVD player is maybe £150-200 then £300 for what is new technology (only really about a year old) is quite a bargain!
Maybe HD players are better specified? I'm not so sure. Why would Toshiba produce the EP10, EP30 and EP35 if there wasn't that much difference in spec? (By the way, I think they are all excellent players)!
BD has had a lot of criticism about the lack of final profile, but it is a developing technology, much the same as DVD was! People forget that! The first DVD players were very basic (and their hi-fi audio performance was generally poor and many couldn't play all discs - no firmware updates then)! Then we had progressive scan and component inputs! Then HDMI came along, and then upscaling to 720p/1080i. Now we have upscaling to 1080p! We still have ranges of DVD players without these facilities or lack the ability to play DVD-Audio! Not to mention SACD, DivX, USB, MP3 and photos! You could say that DVD is still a developing technology!?
Garethwd - I fully respect your view, but I think for the future sustainability of HiDef media, only one format could possibly move into the mass market.
I would hope that no one would get hurt or lose money and EVERY title gets released in both BD and HD, but the studios are not that way inclined. Warner Brothers have stated that they wish to consider their future release policy. They have already stated their full support for BD. Given that they sell significantly more BDs than HDs, then they would be pretty stupid to ditch BD. Some outspoken Hollywood directors have also expressed preference for BD as the long term HiDef media.
Given that only Toshiba supports HD, it would take an unprecidented situation for them to win against all the other major CE manufacturers. Even powerful Sony couldn't win, when they had a better product (Betamax) versus VHS. No one should under-estimate the power of the major CE companies? Many of the consumer electronics companies have close ties with the Hollywood studios. Sony appear to have more ties than most!
One thing does puzzle me though! Universal Pictures has always supported HD. Universal Music (part of the same empire) exclusively supports BD!
The final point is regards DVD-R/RW, DVD+R/RW and DVD-RAM. They were variations of the same technology. Blu-ray Disc (BD) and HD DVD (HD) have very little in common. If people are expecting a 'universal' or 'play all' player to play everything, then to keep the price down, there will be sacrifices somewhere along the line. If Samsung and LG are hoping to have players for under £500, there are likely to be some significant issues? Remember the LG didn't play CDs. That's unforgivable! Surely the idea to have 'one box' for all, means just that, compatability with CD/DVD/BD/HD/DVD-Audio/SACD/MP3/DivX/etc....
.....Hmmm, just think about all those firmware updates!