stereoman said:
Then it needs to be swept across a record in a rotary movement and only at the end it should be slid away from the surface
I think the best way to do it is to hold it with one edge of the brush over the edge of the label and the brush extending however far it reaches towards the outside edge of the disc, and hold it still for a few rotations, then
gradually sweeping it forwards and towards the outside edge of the disc until you have moved the brush entirely off the disc. I'd allow a total of about 15 seconds for this.
stereoman said:
pushing brush on a rotating record on a TT slows down and might strain the motor.
Don't, whatever you do, apply any downward force. You want to hold the brush so that the tips of the bristles are just resting inside the grooves. You're allowing the bristles to lift off any pieces of dust (which weigh next to nothing), not to 'dig out' encrusted dirt from the grooves. If your record has anything more than simple dry dust lying on the surface – e.g. grit, encrusted dirt or grease – you need to wet-clean it, not to try to force the dirt out by pressing the brush into the grooves.
You don't want any downward force at all with the brush. If the disc is slowing down, and especially if the turntable platter itself is slowing down, something is wrong! (If you have a very slippy mat and the disc is slipping on the mat, that might not suggest something wrong with your brushing technique; you might just want a more grippy mat.) You want to be brushing as lightly as you possibly can. Let the turning disc do the work, not your arm.